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Neuromarketing: Inside The Mind Of The Consumer
Date & Time
About the Event
This practical training covers complex and fundamental neuromarketing insights in an easy-to-understand context.
Dive into understanding the mind of the consumer:
- Neuromarketing - the reason behind 327% increase in conversion.
- The functions of the brain: attention and consciousness.
- How are the 5 senses influencing consumer behavior and purchase decisions?
- The dual side: the conscious and the unconscious response and motivation - crucial to understanding consumer preference and choice.
- The multiple kinds of memory, and how they impact behavior and decision.
- Colors, textures, fragrances, sounds, a-ha moments, objects, stories, images, quotes and how they influence purchase decisions and consumer preference.
- Aberrant consumer behaviour, consumer choice, pathological gambling, "shopaholism", digital dependencies, ‘’nomophobia’, and much more.
This practical 3.5 hour training is led and facilitated by Bogdan Manta.
- Sold OutEarly Bird€90BTW included€90BTW included0€0
- Sold OutRegular Entrance€100BTW included€100BTW included0€0
- Sold OutTraining + Online Video Course€175BTW included€175BTW included0€0