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Thu, 09 Sep | Online Workshop / Training

Neuromarketing: Inside The Mind Of The Consumer

Neuromarketing: Inside The Mind Of The Consumer

Date & Time

09 Sep, 14:00 – 17:30
Online Workshop / Training

About the Event

This practical training covers complex and fundamental neuromarketing insights in an easy-to-understand context.

Dive into understanding the mind of the consumer: 

The why

  • Neuromarketing - the reason behind 327% increase in conversion. 

The how

  • The functions of the brain: attention and consciousness.
  • How are the 5 senses influencing consumer behavior and purchase decisions?
  • The dual side: the conscious and the unconscious response and motivation -  crucial to understanding consumer preference and choice.
  • The multiple kinds of memory, and how they impact behavior and decision.

The what

  • Colors, textures, fragrances, sounds, a-ha moments, objects, stories, images, quotes and how they influence purchase decisions and consumer preference.
  • Aberrant consumer behaviour, consumer choice, pathological gambling, "shopaholism", digital dependencies, ‘’nomophobia’, and much more.

This practical 3.5 hour training is led and facilitated by Bogdan Manta.

Tickets
Price
Quantity
Total
  • Sold Out
    Early Bird
    €90
    BTW included
    €90
    BTW included
    0
    €0
  • Regular Entrance
    €100
    BTW included
    €100
    BTW included
    0
    €0
Total€0

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