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Neuromarketing & Persuasive Communication: How to Impact Decision
Date & Time
About the Event
You asked, we deliver. Let's dive into understanding the mind of the consumer, and explore the worlds of Neuromarketing and Neuroscience for Business. Learn how to
- Use specific scientific principles from the worlds of psychology, neuromarketing, design, and behavioral economics to be persuasive;
- Successfuly utilize objects, stories, images, tags, quotes, narratives, colors, textures, graphs, slides, fragrances, sounds, a-ha moments
- Target the primal and rational motivation systems of your customers, or stakeholders;
- Use practical tools to emphasize your messaging, impact decision and/or affect behavioral change;
- Enhance conversion by targetting the 5 senses, and by triggering the right neurotransmitters;
- Apply neuroscientific principles to communicate with the primal brain of your customers or stakeholders;
- Influence the decision-making process of your stakeholders, by adapting your behavior and theirs, towards reaching a mutually beneficial goal.
This very practical workshop will focus on applying neuropsychology and neuromarketing to different learning models, emphasizing on the human sensorimotor, cognitive, and affective response to stimuli.
Complex methodologies will be applied. In practice, the learning and applicability are as simple as a-b-c, and the retention is tenfold.
This intensive workshop is led and facilitated by Bogdan Manta. Bogdan's background comes from neuromarketing, persuasive communication, behavioral science and psychology. He is an entrepreneur with over 20 years of experience as an engagement sttrategist, creative producer, content creator, stakeholder management expert, negotiator, pitching expert, speaker coach, project manager, and corporate storyteller.
Bogdan is known to be highly effective, energetic, and ''quite the opposite of boring''.
- Sold OutRegular Entrance - Final Spot€100BTW included€100BTW included0€0
- Sold OutWorkshop + Online Course€200BTW included€200BTW included0€0
- Sold OutEarly Bird€90BTW included€90BTW included0€0